Rudy's Barbershop Identity
Overall look/feel development

Rudy's Barbershop is a chain of barbershops founded by Alex Calderwood, David Petersen and Wade Weigel with locations in Seattle, Los Angeles, Portland, and New York which is co-located in the Ace Hotel, another Calderwood and Weigel venture.

GRAPHIC HAVOC was initially approached by long time collaborator Ben Velez of Yalla Corporation to redesign Rudy's website and help create titles for a documentary he would be producing about the brand. In our initial meetings it was clear that the chain had a very eclectic and unfocused brand image. Our client expressed that they needed to refine their identity while still maintaining the soul of what they had created. GRAPHIC HAVOC set out to sift through what was thought to be the best of Rudy's many assets and supplement this material with additional designs in order to create a cohesive scalable overarching look/feel for their identity.

MORE WORK


J.P. TRODDEN BOURBON
Summer 2014

“Famous Nathan”
Documentary Film Identity

10.Deep Spring 2013 Delivery 2
Art Direction & Design

10.Deep Spring 2013 Delivery 1
Art Direction & Design

NBC Green Is Universal
Motion Design

Current TV Identity
Art Direction & Design

Expedia 2011 Conference Videos
Direction & Animation

Harry Benson: Photographs Book
Art Direction & Design

CHDI Foundation Identity
Art Direction & Design

Nike LunarGlide+ 3 “The Herd”
Animation & Design

PUMA worldwide retail stores
“ScrubaDub”

AOL Brand Canvas “Paint”
Concept, Design & Direction

AOL Brand Canvas “Origami”
Concept, Design & Direction

AOL Brand Canvas “Infinite Loop”
Concept, Design & Direction

AOL Brand Canvases
“Abstracted Expressions”

AOL Brand Canvas “Softies”
Creative Direction & Animation

AOL Brand Canvas “Masks”
Concept, Design & Direction

AOL Brand Canvas “Sculpted Hands”
Creative Direction & Animation

AOL Brand Canvas “Geometry”
Creative Direction & Animation

OTAKU Identity & Website
Art Direction & Design

Miller Union
Logo & Identity Development

“Nokia in Wonderland”
Creative Direction & Animation

Nokia “Neighbors” 3
Creative Direction & Animation

Nokia “Neighbors” 2
Creative Direction & Animation

Nokia “Neighbors” 1
Creative Direction & Animation

AOL Brand Canvases
“Abstracted Expressions”

CREATIVETIME TV Identity
Concept, Art Direction & Animation

Hello Health Websites
Art Direction & Design

Colossal Media 09 Promo Book
Art Direction & Design

DOWNTOWN CALLING
identity, logo, & website

Tioga USA Identity
Art Direction & Packaging Design

PROOF Identity & Darfur Book
Branding, Art Direction & Design

“INTO THE AIR W/ — GHAVA”
Art Installation

Great on the Job
Identity Development & Design

myMuse Brand Identity
Logo, Website & Promos

Burton Snowboards
Board Designs

Triple Five Soul Fall 07
Creative Direction

Triple Five Soul Spring 06
Creative Direction

Triple Five Soul Fall 06
Creative Direction

Triple Five Soul Fall 06
Creative Direction

Nokia “Talk to me.” NYC Campaign
Concept, Art Direction & Design

VH1 “Black in the 80s”
Logo & On-Air Identity

SWAT Website
Art Direction & Design

Beneath Autumn Sky “Enki-Du's Mono”
Album Art

Soapbox Studios
Logo & Identity Development

adidas Mark Gonzales
Website Design