DOWNTOWN CALLING
identity, logo, & website

In the late 1970s, the greatest city in the world was teetering on the edge of total chaos. A failed economy, crime and en masse housing corruption gave way to a city in crisis. Yet out of the economic and social strife that held the Big Apple hostage, a family of homegrown cultures that would forever change the world began to emerge. Downtown Calling not only documents, in detail, the evolution of New York Citys fertile music and art subculture during this period, but how its collective output continues to play a prominent, driving role in the international fashion, art and music industries today.

Identity development, logotype design, main title motion design and animation for documentary film along with website art direction. Helvetica’s predecessor in the New York City transit system - Standard (also known as Akzidenz Grotesk) was chosen for use to refer to the circulatory system of the city, and illuminated crosswalk signs inspired the direction of the identity to give a sense of electric nightlife.

MORE WORK


J.P. TRODDEN BOURBON
Summer 2014

“Famous Nathan”
Documentary Film Identity

10.Deep Spring 2013 Delivery 2
Art Direction & Design

10.Deep Spring 2013 Delivery 1
Art Direction & Design

NBC Green Is Universal
Motion Design

Current TV Identity
Art Direction & Design

Expedia 2011 Conference Videos
Direction & Animation

Harry Benson: Photographs Book
Art Direction & Design

CHDI Foundation Identity
Art Direction & Design

Nike LunarGlide+ 3 “The Herd”
Animation & Design

Rudy's Barbershop Identity
Art Direction & Design

PUMA worldwide retail stores
“ScrubaDub”

AOL Brand Canvas “Paint”
Concept, Design & Direction

AOL Brand Canvas “Origami”
Concept, Design & Direction

AOL Brand Canvas “Infinite Loop”
Concept, Design & Direction

AOL Brand Canvases
“Abstracted Expressions”

AOL Brand Canvas “Softies”
Creative Direction & Animation

AOL Brand Canvas “Masks”
Concept, Design & Direction

AOL Brand Canvas “Sculpted Hands”
Creative Direction & Animation

AOL Brand Canvas “Geometry”
Creative Direction & Animation

OTAKU Identity & Website
Art Direction & Design

Miller Union
Logo & Identity Development

“Nokia in Wonderland”
Creative Direction & Animation

Nokia “Neighbors” 3
Creative Direction & Animation

Nokia “Neighbors” 2
Creative Direction & Animation

Nokia “Neighbors” 1
Creative Direction & Animation

AOL Brand Canvases
“Abstracted Expressions”

CREATIVETIME TV Identity
Concept, Art Direction & Animation

Hello Health Websites
Art Direction & Design

Colossal Media 09 Promo Book
Art Direction & Design

Tioga USA Identity
Art Direction & Packaging Design

PROOF Identity & Darfur Book
Branding, Art Direction & Design

“INTO THE AIR W/ — GHAVA”
Art Installation

Great on the Job
Identity Development & Design

myMuse Brand Identity
Logo, Website & Promos

Burton Snowboards
Board Designs

Triple Five Soul Fall 07
Creative Direction

Triple Five Soul Spring 06
Creative Direction

Triple Five Soul Fall 06
Creative Direction

Triple Five Soul Fall 06
Creative Direction

Nokia “Talk to me.” NYC Campaign
Concept, Art Direction & Design

VH1 “Black in the 80s”
Logo & On-Air Identity

SWAT Website
Art Direction & Design

Beneath Autumn Sky “Enki-Du's Mono”
Album Art

Soapbox Studios
Logo & Identity Development

adidas Mark Gonzales
Website Design